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Proximo Games to Showcase Lucrative Franchise Business Model at the
2010 ABF Franchising Expo
MIAMI, Florida and CURITIBA, Brazil (June 4, 2010)-Proximo Games, the successful video game entertainment company based in Miami, USA, will exhibit its innovative retail franchise and distribution concepts at this year’s ABF Franchising Expo (June 9-12), which is expected to be the largest in its 20 year history. In addition to focusing on its pioneering franchise work, Proximo Games will provide information gained from first-hand experience in the dynamic Latin American video game market.
The Proximo Games franchise concept is the first of its kind in the region. Since its 2008 introduction, it has grown quickly with negotiations currently underway in multiple Central and South American markets. Focusing on a previously untapped section of the Brazilian market, Proximo Games seeks to transform the Latin American video games retail, raising it to international standards. In addition to the core demographic of experienced gamers, this North American company is focused on introducing video game entertainment to new consumer demographics, including families, throughout Latin America and the Caribbean. Kevin Baqai, Executive Director of Proximo Games, believes that the company “is not only providing a proven business model with expansion possibilities, but also the idea of a new paradigm in electronic entertainment for the establishment of the brand in Latin America. It is not just about selling video games, but establishing a video game culture that allows everyone to play. The potential of the region is vast, and Proximo Games will reinvent, further develop, and grow the markets by introducing our successful retail store franchise model in more than 20 countries”.
Proximo Games is eagerly looking forward to the ABF Franchiing Expo and the opportunity it provides the company to exhibit its work as an industry leader in Latin America. In addition to successfully creating a new electronic entertainment concept, a triumph in itself, Proximo Games is also focused on highlighting its expansion potential throughout Latin America. The Proximo Games booth will be located in the US Pavilion at the ABF Franchising Expo in São Paulo.
About Proximo Games:
Proximo Games provides one of the largest assortments of video game software, accessories, and peripherals available, combined with exceptional customer service. With over 20 years of industry experience, our management has developed a turn-key solution for our franchise program. Our goal is to help clients succeed and be profitable using our proven business model, marketing strategy, and operational efficiency.
More information on Proximo Games and its franchise program may be found at: www.proximogames.com.
About the ABF Franchising Expo:
Latin America’s principal franchising trade fair has been held in São Paulo for the last 19 years, offering the public opportunities to invest in franchises in almost all sectors of the Brazilian economy. The ABF Franchising Expo attracts visitors from all of the states of Brazil and from other countries and caters to those interested in expanding their participation in the franchise market or opening their own business. The whole event is high publicized and planned to attract a highly qualified group of visitors.