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A new concept of eletronic games comes officially to Brazil
One of the largest stores of the international game marketing comes to the country opening its first store in Curitiba. The company plans to introduce franchises in over 20 countries in Latin America, from Mexico to Argentina
Betting in a expanding market the Proximo Games, retailer of videogame industry made up by three former executives of the american Game Quest Inc., arrives in Latin America with the opening of its first store in Curitiba, on this Friday (20). The company promises to bring not only official products directly from manufacturers to Brazilian consumers, but a new concept of electronic entertainment.
All this can be seen in the shop-model in Curitiba. Moreover the latest world news in games, consoles and peripherals of the biggest games brands in the world, the store in Curitiba, located in dowtown affluent area, will have an infrastructure to envy anyone: are three gaming rooms equipped with Full HD 52 " TVs, last gerenation home theater, ergonomic seats and much more to the client.
"We are setting here a new concept of electronic entertainment. It will be a place where people can know what is the latest in the world of games and also enjoy all the comforts of modern gaming rooms, offering to consumers a whole new entertainment experience, "said Kevin Baqai, Director Operating Officer of Proximo Games in Brazil.
The company starts its operations in Curitiba for considering a strategic city in Latin America to know the Brazilian consumer. "The city is recognized by the market for a demanding consumers. If a product is well accepted in the city have truly chances to be successful across the country," says Baqai.
Curitiba stars ahead in Brazil in a market that, according to report from Strategic Business Report, will move $ 91 billion until 2015. Also according to the report there are significant advances in this market in Asia and Latin America. "The Brazilian market itself is fighting piracy, especially the growing middle class that appreciates the convenience of shopping at specialty shop that bring products with manuals and all the benefits of a legalized product," declare Baqai.
The potential of Brazil for the gaming market is internationally recognized. Beside Russia, India and China, the country is part of BRIC and is recognized for investiment in countries with GDP exceeding U.S $ 500 billion, demonstrating the betting of Proximo Games in Latin America is a market slice still unknown by Brazilians.
Proximo Games took four years examing the Latin America market to open its first store in Brazil. Now the company brings to Curitiba the best of the international games at competitive prices, for purchase directly from manufacturers, eliminating middlemen and importers. Among the company's partners are names like Nintendo, Disney, Activision, Ubi Soft, Samsung and many others.
All this can be seen on opening store in Curitiba, on Friday, 20th December at 10 a.m. The shop is located at Augusto Stelfeld Street, number 1516, on Bigorrilho district and is open daily from 10 a.m to 9 p.m.
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